ABOUT
Data driven
marine assistance.
Hefring Marine is an AI-driven marine solution for real-time decision support. Professionals can use their hard- and software to optimise operations, cut fuel costs and enhance safety.
THE
PROJECT
An intro reel for a sustainable maritime future.
How can their complex solution be conveyed in an animated, clear story? An animated 3D video should be created that presents the complex issue in an engaging and visually appealing way.
Augmented UI elements and data HUD.
Augmented information in the form of Data HUD overlays and animated text captions makes the story easy to understand. These elements should not disrupt the flow and should integrate subtly into the overall presentation.
Telling stories with a unique design language.
Defining the aesthetic for a technical solution: Modern, clear aesthetics with a light and blueish ambiance, inspired by the Nordic coastlines of Iceland. The design should be realistic yet visually abstracted to sharpen the focus on the essentials and create a unique, cohesive look.
One infinite CGI shot.
A central idea was to create the scenes entirely without cuts. The entire video is a seamless experience, giving the impression of being taken on a smooth journey through fluid camera transitions. This type of production required special considerations regarding scene transitions and the storyboard concept.
THE
PRODUCTION
3D/CGI production and special effects.
The boat models, assets and scenes were entirely constructed in 3D. A particular challenge are the water animations, which simulate wave behavior and the movement of the boat. Additionally, the transition to the X-ray layer, revealing the inner workings of the technology, provides unprecedented perspectives and an exciting way to present the solution.
MEDIA
USE
A Boost for every stage.
The production was created with the greatest possible variability. With up to 4K resolution in various formats and short versions, the clips are perfect for any stage – whether for Instagram stories, as website content or as a promo version for a PowerPoint presentation.
Inspired?
Are you also excited about what the future will bring? Follow us for more updates and projects. Please feel free to contact me for a collaboration.